Arlington, TX (December 17, 2012) – Petmate announced today the acquisition of pet toy leaders JW Pet Company Inc. and Canine Hardware Inc. The acquisitions include JW Hol-ee® Roller Toys and Canine Hardware’s Chuckit!® line of fetch games.

“We are very excited and look forward to building upon each brand’s legacy of quality and innovation by working to ensure the brand visions are implemented to the best of our ability,” says Joe Messner, CEO of Petmate. Following the acquisition, Petmate plans to incorporate both distinctive brands into its diverse offering of pet products, which includes categories such as kennels, bedding, feeding and watering, pet toys, and collars and leashes.

New Jersey based JW Pet Company, founded by Jon Willinger in 1998, has grown rapidly, seeing much success and industry recognition along the way. “This is an exciting transition and I look forward to leading Petmate’s expanded pet toy and accessory category into the future,” says Willinger, who will be joining Petmate as the company’s vice president of toys and accessories.

Seattle based Canine Hardware forever changed the fetch pet toy segment with the introduction of the iconic Chuckit! ball launcher thirteen years ago. Since then, the company has continued to expand and now leads the fetch category with a complete suite of fetch games. “We are excited about Petmate’s commitment to bring the resources to drive innovation and fulfill the Chuckit mission of enhancing the bond between people and their pets through play,” says Mark Oblack, president of Canine Hardware.

Petmate is the trusted authority in smart solutions for devoted pet owners and discerning retailers, offering complete lines of kennels, dog houses, bedding, litter maintenance, feeding and watering solutions, toys, collars and leads, grooming and accessories under the Petmate, Aspen Pet, and Doskocil brands. Committed to the wellbeing of pets and the world they live in, Petmate’s mission is to create a healthier life for pets and pet owners in all of its new products, which can be found at pet supply stores nationwide. Call 1-877-PETMATE or visit www.petmate.com for more information.

See the Portion Right in use. Click here to watch the video!
Maintenance is easy with the Portion Right! View the cleaning demo here.

Available in small, large, jumbo, rimmed large, hooded large and hi-back large sizes.

Arlington, TX (October 8, 2012) – Petmate, one of the most trusted names in the pet products industry, announced today a partnership with Haas Outdoors, Inc., the home of Mossy Oak® Brand Camo. Mossy Oak, a company that has been perfecting the art of camouflage and the outdoor lifestyle since 1986, will collaborate with Petmate to create co-branded pet products across multiple categories.

The first of these category introductions will be collars, leads and bedding for dogs. Featuring Mossy Oak’s newest and highest selling Breakup® Infinity® camouflage pattern, the collars and leads line will include two-ply collars, six-foot lead, traffic lead, and single-ply clear plastic coated collars with black hardware. Collars and leads will also be available in the Pink Bottomland pattern, another popular pattern that continues to grow in popularity. The products are available in both pet specialty and mass retail stores.

The agreement also includes bedding. Petmate recently launched Mossy Oak Camouflage Pillow Beds that feature the Infinity Breakup pattern. With a 300 denier, moisture-resistant oxford fabric, these beds combine the trusted durability of Petmate bedding with the superior color and contrast of Mossy Oak Brand Camo.

This partnership is a natural extension of Mossy Oak’s obsession with outfitting and equipping outdoor enthusiasts with quality products that provide depth, detail and definition. “As an outdoor enthusiast and pet owner, I’m excited to see the pet category grow with Petmate’s Mossy Oak products,” said Chris Paradise, Sr. Vice President/Chief Sales Officer at Mossy Oak. “They’re bringing to market a quality line of collars, leads and bedding decorated in Mossy Oak patterns, and we’re glad to partner with such a trusted name in pet products.”

Petmate shares Mossy Oak’s commitment to excellence, and is thrilled to work with Mossy Oak to bring the same quality and care to products for four-legged outdoor companions. “This is an excellent opportunity for Petmate to work with a company that shares our commitment to connecting with our customers and giving them the best products in the industry,” says Larry Baab, Executive Vice President of Marketing and New Product Development for Petmate. “Like Petmate, Mossy Oak sets a high standard and together we will be able to provide outdoor enthusiasts with the premium products they have come to expect from both Mossy Oak and Petmate.”

To celebrate the launch of the partnership, Petmate and Mossy Oak will co-sponsor an in-store/online sweepstakes for consumers with three levels of prizes, one of which will be a guided hunting excursion to Honey Brake at the Louisiana Delta Plantation with a Mossy Oak Pro-Staffer.

About Mossy Oak® Brand Camo

Mossy Oak® Brand Camo was founded in 1986 upon the idea that the key to developing natural looking camouflage was to use natural elements like dirt, leaves, bark and limbs, in their natural colors to allow the wearer to blend in perfectly with their natural surroundings. Its best-selling Infinity Break-Up® pattern is innovative in its use of shadows to make the camo more like the natural elements. After 20 years, Mossy Oak has become more than just a camouflage company, growing to embody an outdoor lifestyle with endeavors that are nothing short of ambitious. With Mossy Oak, “It’s not a passion. It’s an obsession.”

About Petmate

Committed to the wellbeing of pets and the world they live in, Petmate is the trusted authority in smart solutions for devoted pet parents and discerning retailers alike. Sound advice and high quality products that are innovative, safe, practical and fun are Petmate hallmarks, as shown in our complete lines of: kennels, dog houses, bedding, litter maintenance, feeding and watering solutions, toys, collars and leads, and pet accessories. At Petmate, we are driven to create a healthy, happy life for your pets and ours. Petmate products can be found at pet supply stores nationwide. Call 1-877-PETMATE or visit www.petmate.com for more information.

Dimensions (L x W x H):
Rectangular lounger: 31 x 25 x 10
Knife-edge pillow bed: 27 x 36 x 3
Gusseted pillow bed: 30 x 40 x 3

Dimensions: 28.3 X 13.6 X 14.5