PETMATE® ANNOUNCES STRATEGIC ACQUISITION OF BAMBOO® PET PRODUCTS
Bamboo’s fun and savvy brands a perfect fit with Petmate’s current product assortment

Arlington, TX (January 21, 2011) – Furthering its strategy of providing innovative, high-quality pet product solutions to pet parents, Doskocil Manufacturing Company, Inc., d/b/a Petmate, has acquired the products and intellectual property rights of Bamboo, the pet products division of Munchkin, Inc., a market-leading designer, manufacturer and distributor of infant and toddler products, headquartered in North Hills, CA.

Dedicated to making pet products safer, smarter, and just plain better, Bamboo has taken a fresh look at designing products in which form and function meet humor and passion. The Bamboo family of products includes the Fat Cat brand of dog and cat toys. Following Bamboo’s acquisition of Fat Cat Inc. in 2007, the company has focused on growing this fun and whimsical toy line, as well as expanding their inspired line of grooming tools.

“Bamboo products are an excellent complement to our existing Petmate product families,” says Joe Messner, newly appointed CEO of Petmate. “We are excited about the Bamboo acquisition and look forward to the additional growth opportunities this will bring for Petmate and our retail partners.”

“When we decided to focus our efforts on increasing our international distribution of mother, infant and toddler products, we were hoping to find a wonderful company that we trusted to acquire our Bamboo and Fat Cat brands, and help them remain key players in the pet industry,” said Steven Dunn, CEO, Munchkin, Inc.  “Petmate fit that bill, and we are encouraged that our brands are such a great fit for their product portfolio.”

Petmate will continue to design, develop and market these pet products under their current brand names, Bamboo and Fat Cat. The company will be moving the product inventory and associated distribution processes to their facilities in Arlington, TX by March 31, 2011. In the interim, Munchkin will continue to manage all of the distribution activities for the product lines on behalf of Petmate. This acquisition consists strictly of products and intellectual property, and does not include any employee moves.

Munchkin, Inc. will continue to distribute pet gates under the new Paw Seasons brand name. A full line of Paw Seasons gates is scheduled to hit stores in February.

ABOUT PETMATE
Committed to the wellbeing of pets and the world they live in, Petmate is the trusted authority in smart solutions for devoted pet parents and discerning retailers alike. Sound advice and high quality products that are innovative, safe, practical and fun are Petmate hallmarks, as shown in our complete lines of: kennels, dog houses, bedding, litter maintenance, feeding and watering solutions, toys, collars and leads, and pet accessories. We, at Petmate, have pets too and are driven to create a healthy, happy life for your pets and ours. Petmate products can be found at pet supply stores nationwide. Call 1-877-PETMATE or visit www.petmate.com for more information.

ABOUT BAMBOO & FAT CAT INC.
Launched in 2004, Bamboo is a line of clever, innovative pet products that excite, delight and make life easier, safer and more enjoyable for families. Bamboo understands that pets are an integral part of today’s family and deserve the same kind of high-quality, safe and innovative products that are created for children. After all, pets are kids too! In 2007 Bamboo acquired Fat Cat Inc., a leading designer of whimsical dog and cat toys – all created to make people & pets laugh. For more information, visit www.bamboopet.com and www.fatcatinc.com.

ABOUT MUNCHKIN, INC.
Founded in 1991, Munchkin, Inc. is a private company that creates innovative baby and toddler products across a broad range of categories to excite, delight and make life easier for today’s parents.  As one of the top brands among parents with young children, Munchkin continuously introduces ground-breaking technologies in safety, care, feeding, and travel that redefine what baby products can achieve.  Munchkin owns more than 100 patents, with many additional patents pending, and has won more than 30 industry awards, including the coveted Target® Corporation Partner Award of Excellence.  Munchkin products can be found at retail outlets across North America and internationally. For more information, visit www.munchkin.com.