Petmate Announces Acquisition of Kennel-Aire, LLC.

July 25, 2011

PETMATE® ANNOUNCES STRATEGIC ACQUISITION OF KENNEL-AIRE®, LLC.
Kennel-Aire’s quality pet products a complement to Petmate’s current product lines


Arlington, TX (July 25, 2011) – Continuing its strategy of providing superior and innovative pet product solutions to pet parents, Petmate announced today that it has acquired the products and intellectual property rights of Kennel-Aire, a manufacturer and distributor of high-quality wire crates, wire pet accessories, plastic pet carriers and other pet accessories, headquartered in Ottawa, KS.

Dedicated to the manufacturing and marketing of pet products that ensure the safety and comfort of pets, convenience for pet owners and the integration of pets as members of the household, Kennel-Aire brings with it a history of industry leadership in the development of products that utilize plastic and wire construction to meet consumers’ pet containment, training and travel needs.

“Kennel-Aire products are a valuable addition to Petmate’s already established and reputable line of carriers and kennels,” says Joe Messner, CEO of Petmate. “We are excited about the Kennel-Aire acquisition and look forward to the additional growth opportunities it will bring for Petmate and our retail partners.”

“Kennel-Aire has a long history of providing quality products that meet the changing needs of consumers,” said Mike Powers, President and CEO of Kennel-Aire. “We are thrilled that this tradition will continue, and our products and brands can continue to grow under the thoughtful guidance of the management at Petmate.”

Over the next 60 days, the company will be moving product inventory, manufacturing capability and associated distribution processes to its facilities in Arlington, TX. In the interim, Kennel-Aire will continue to manage all of the distribution activities for the product lines. The acquisition encompasses various assets including products, equipment, intellectual property and working capital. Petmate will continue to design, develop and market these pet products under Kennel-Aire’s brand names following the acquisition.

ABOUT PETMATE
Committed to the wellbeing of pets and the world they live in, Petmate is the trusted authority in smart solutions for devoted pet parents and discerning retailers alike. Sound advice and high-quality products that are innovative, safe, practical and fun are Petmate hallmarks, as shown in our complete lines of: kennels, dog houses, bedding, litter maintenance, feeding and watering solutions, toys, collars and leads, and pet accessories. We, at Petmate, have pets too and are driven to create a healthy, happy life for your pets and ours. Petmate products can be found at pet supply stores nationwide. Call 1-877-PETMATE or visit www.petmate.com for more information.

ABOUT KENNEL-AIRE, LLC.
It is the mission of Kennel-Aire, LLC. to manufacture and market superior quality pet management products which ensure the safety and comfort of the pet, are convenient to use for the pet owner, and facilitate the successful long term integration of the pet into the home as a member of the household. For more information, visit www.kennel-aire.com.