Petmate Announces Acquisition of WETNoZ Products USA, LLC.
October 20, 2011
WETNōZ pet products a modern addition to Petmate’s current product lines
Arlington, TX (October 20, 2011) – Petmate announced today that it has acquired the products and intellectual property rights of WETNōZ Products USA, a manufacturer and distributor of bowls, elevated feeders and food storage solutions, headquartered in Pflugerville, TX.
WETNōZ Products USA is committed to beautiful form and purposeful function enveloped in fierce modern, clean design—a quality apparent in each of the company’s distinctive and trend-current product lines.
“We are excited about the WETNōZ acquisition and look forward to the additional growth opportunities it will bring for Petmate and our retail partners,” says Joe Messner, CEO of Petmate. “WETNōZ products are a valuable addition to Petmate’s already quickly evolving feeding and watering product lines.”
The addition of WETNōZ pet products to the Petmate family of brands will enhance current product offerings by injecting a playful, modern and novel blend of “urban chic” bowls, elevated feeders and food storage products for cats and dogs.
Over the next 30 days, the company will be moving product inventory and associated distribution processes to its facilities in Arlington, TX. In the interim, WETNōZ will continue to manage all of the distribution activities for the product lines. The acquisition will include products, equipment, intellectual property and working capital. Petmate will continue to design, develop and market these pet products under the WETNōZ brand names following the acquisition.
Committed to the wellbeing of pets and the world they live in, Petmate is the trusted authority in smart solutions for devoted pet parents and discerning retailers alike. Sound advice and high-quality products that are innovative, safe, practical and fun are Petmate hallmarks, as shown in our complete lines of: kennels, dog houses, bedding, litter maintenance, feeding and watering solutions, toys, collars and leads, and pet accessories. We, at Petmate, have pets too and are driven to create a healthy, happy life for your pets and ours. Petmate products can be found at pet supply stores nationwide. Call 1-877-PETMATE or visit www.petmate.com for more information.