Petmate and Chuckit! Kick Off Fetch Season With National Fetch Day
National Fetch Day 2026 Is May 16: Petmate and Chuckit! Kick Off Fetch Season Nationwide
Limited-time Chuckit! in-store cashback offer helps pet parents stock up on
dog fetch toys for outdoor play season
ARLINGTON, Texas (April 16, 2026) – Petmate, maker of the Chuckit! ball launcher and one of the most recognized names in dog fetch toys, announced today it will celebrate National Fetch Day 2026 on May 16, officially kicking off fetch season and encouraging Pet Parents nationwide to prioritize active play, mental stimulation and the bonding that comes from playing fetch.
Launched by Petmate in 2018, National Fetch Day began as a celebration of the 20th anniversary of the Chuckit! launcher and the joy of fetch. It has since grown into an annual moment for pet parents to get outside, build healthy routines and turn a simple game of fetch into consistent daily enrichment and bonding for dogs.
“National Fetch Day is about more than just throwing a ball—it’s about celebrating the bond between people and their dogs through meaningful, active play,” said Paul Tonnesen, CEO of Petmate. “By officially kicking off fetch season on May 16, we’re inviting pet owners to get outside together for quality playtime and making it rewarding to invest in Chuckit! fetch toys that help further the bond they have with their four-legged friends.”
How to Participate
Pet parents can celebrate National Fetch Day by creating a personalized Fetch Day MVP (most valuable pet) Trading Card for their dog—designed like a classic sports trading card. The digital MVP Trading Card unlocks access to the cashback offer and serves as a fun, shareable keepsake.
· Scan the QR code on National Fetch Day point-of-purchase displays at participating pet retailers nationwide
· Visit www.petmate.com/pages/national-fetch-day
· Access via links shared on Petmate and Chuckit! social media channels
Pet parents are encouraged to share their fetch adventures by tagging @chuckitfetchgames and using #FetchSeason.
Why fetch matters for dogs
Veterinarians and trainers commonly point to active play as a key part of a healthy routine for many dogs. A consistent fetch habit can support:
· Cardiovascular exercise and healthy weight management
· Mental stimulation and reduced boredom
· Training reinforcement (recall, drop-it, focus, impulse control)
· Stronger bonding between dogs and their people
Designed for performance and durability, Chuckit! toys help dogs run farther, stay engaged longer and elevate everyday play—whether in backyards, parks, beaches or open fields.
For more information about National Fetch Day and to explore the complete line of Chuckit! products, visit www.petmate.com.
About Petmate
Since 1959, Petmate has been a trusted leader in pet product innovation wholly dedicated to enriching the lives of creature companions and the families who love them. Headquartered in Arlington, Texas, Petmate designs dependable, high-quality products that support every stage of a pet’s life — from cozy bedding and durable kennels to engaging toys and smart feeding solutions and more. With a diverse portfolio of beloved brands including Chuckit!®, Vittles Vault®, Quirky Kitty®, and Wild Eats®, Petmate creates comfort, joy, and connection for pets and people, whether they’re at home or on the go. Learn more at petmate.com.
