Chuckit!® Launches New Interactive Dog Fetch Toys and Ball Launchers to Help Dogs and Pet Parents Connect Through Play
Media Contact:
Sam Burlage, Hiebing PR for Petmate and Chuckit!®
512.333.2173 | sburlage@hiebing.com
FOR IMMEDIATE RELEASE
Chuckit!® Launches New Interactive Dog Fetch Toys and Ball Launchers to
Help Dogs and Pet Parents Connect Through Play
The Chuckit! Ultra Launcher, Cannon and Cannon MAX support easier, longer and
more interactive fetch sessions for dogs and their owners, just in time for summer’s longer days
Arlington, Texas (June 16, 2026) — Chuckit! is expanding its lineup of high-performance dog toys with the launch of three new products: Chuckit! Ultra Launcher, Chuckit! Cannon and Chuckit! Cannon MAX. Developed in Arlington, Texas, these new products make fetch easier, more engaging and more rewarding for dogs and their owners.
These new Chuckit! products arrive as summer begins, a season when many families spend more time outdoors and look for dog toys that support exercise, enrichment and interaction.
“At Chuckit!, we see fetch as more than just a game or pastime. It’s one of the simplest, most powerful ways for people to connect with their dogs,” said Paul Tonnesen, CEO of Petmate, parent company of Chuckit!. “These new fetch toys are designed to remove barriers to enjoying longer, more fulfilling fetch sessions. Each of them offers greater throwing distance and more comfortable handling, allowing owners to focus less on the effort of the activity and more on the time they’re enjoying with their pet.”
Consistent, engaging play like fetch supports a dog’s physical health, builds confidence and reinforces trust while also giving owners an easy, routine and rewarding way to spend meaningful time together. By making play more intuitive and accessible for pet parents of all abilities and dogs of all sizes, these new Chuckit! products foster more frequent, meaningful interactions that strengthen the bond over time.
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Features an ergonomic design for longer, more comfortable play sessions outdoors.
- Delivers improved distance and accuracy to keep dogs mentally and physically stimulated.
- Offers multiple throwing angles, including from a seated position, making it easier for pet parents of all abilities to participate.
- Provides slobber-free pickup for cleaner, uninterrupted use.
- Comes in three versions, the 18M with a medium tennis ball, the 18M with medium Ultra Ball and the 20L with a large Ultra ball so play can begin right away.
Chuckit! Cannon and Chuckit! Cannon MAX:
· Designed for high-energy dogs that thrive on longer-distance throws.
· Delivers powerful, consistent launches that encourage running, chasing and retrieving.
· Features a quieter release mechanism that keeps the focus on the game (no disruptive bang).
· Engineered for smooth, repeatable launches that keep activity moving.
· Comes in three versions: Cannon 16S with two small cannon balls (but can also be used to launch medium cannon balls); Cannon 16M with two medium cannon balls; and Cannon MAX 24M for even farther launches with two medium cannon balls.
· Includes two Cannon Balls, with additional ball packs, upgraded power bands and replacement bands available separately.
The new Chuckit! products are available now at pet retailers nationwide and online, including Petmate.com.
About Petmate
Since 1959, Petmate has been a trusted leader in pet product innovation wholly dedicated to enriching the lives of creature companions and the families who love them. Headquartered in Arlington, Texas, Petmate designs dependable, high-quality products that support every stage of a pet’s life — from cozy bedding and durable kennels to engaging toys and smart feeding solutions and more. With a diverse portfolio of beloved brands including Chuckit!®, Vittles Vault®, Quirky Kitty®, and Wild Eats®, Petmate creates comfort, joy, and connection for pets and people, whether they’re at home or on the go. Learn more at petmate.com.
