Chuckit! Earns Red Dot Award Recognition for Outstanding Design Across Multiple Products
Chuckit! Earns Red Dot Award Recognition for Outstanding Design Across Multiple Products
The Ultra Launcher, Cannon and Cannon MAX recognized for purposeful engineering that raises the bar on performance, durability and everyday play
Arlington, Texas — May 19, 2026 — Chuckit!®, a leader in high-performance dog toys, has earned Red Dot Award recognition for Product Design for three of its latest fetch innovations: the Chuckit! Ultra Launcher and the Chuckit! Cannon and Cannon MAX.
One of the most respected honors in global product design, The Red Dot Award recognizes products that push the boundaries of innovation, functionality and quality. This recognition for Chuckit!® comes at a time when pet ownership is at an all-time high and the expectations pet parents place on the products they buy have never been greater. When pet parents spend money on toys for their four-legged family members, they expect those toys to perform.
“Pets are family, full stop," said Paul Tonnesen, CEO of Petmate. “That belief drives every product decision we make. We know families are thoughtful about where they spend, and they deserve products that hold up and earn a place in daily routines because they actually work and create joy for them and their pets. This award affirms that Chuckit! is delivering on that promise.”
Engineered from the ground up to elevate the fetch experience, the Ultra Launcher, Cannon and Cannon MAX feature ergonomic designs that reduce strain and fatigue for owners, with easy-release mechanisms and consistent ball propulsion that extends play for pets. This means pet parents get more distance with less effort. Plus, dogs get the kind of high-energy play that keeps them healthy, stimulated and bonded to the people they love most.
“This award is a direct reflection of the passion and expertise our design and engineering team—Paul King, Matthew Kidd, Aaron Daniel and Jessica Juarez—bring to every project, combined with great collaboration from our manufacturing partners,” said Julia Dorn, Chief Product and Marketing Officer at Petmate. “Their commitment to creative solutions and meticulous attention to detail continues to elevate our innovation pipeline to serve our customers and their pets. This recognition celebrates that team’s dedication to purposeful engineering and the core values that define our Chuckit! brand."
Petmate’s current honors add to a proven track record of Red Dot Award recognition, following past wins for the Chuckit! Kick Fetch and Chuckit! Pro 25M Ball Launcher that highlight the brand’s longstanding commitment to innovation.
The Red Dot Award-winning Ultra Launcher, Cannon and Cannon MAX will start rolling out for purchase at retailers and online nationwide in mid-May, just in time for the launch of the 2026 Fetch Season. For more information, visit www.petmate.com.
About Petmate
Since 1959, Petmate has been a trusted leader in pet product innovation wholly dedicated to enriching the lives of creature companions and the families who love them. Headquartered in Arlington, Texas, Petmate designs dependable, high-quality products that support every stage of a pet’s life — from cozy bedding and durable kennels to engaging toys and smart feeding solutions and more. With a diverse portfolio of beloved brands including Chuckit!®, Vittles Vault®, Quirky Kitty®, and Wild Eats®, Petmate creates comfort, joy, and connection for pets and people, whether they’re at home or on the go. Learn more at petmate.com.
Media Contact
Sam Burlage, Hiebing HR for Petmate, (512) 333-2173, sburlage@hiebing.com
