Petmate & La-Z-Boy Announce Exclusive Pet Licensing Agreement at Global Pet Expo
PETMATE® AND LA-Z-BOY® ANNOUNCE EXCLUSIVE PET LICENSING AGREEMENT
AT GLOBAL PET EXPO
The New La-Z-Boy Pet Bedding Collection Features Innovative Craftsmanship and La-Z-Boy Comfort
(Orlando, FL) March 20, 2018 – Petmate®, the worldwide leader of solutions and excellence in the pet industry providing fun trusted, quality products to enhance the lives of pets and their families, announces its exclusive pet licensing agreement with La-Z-Boy, the industry leader of living and family room furniture. Petmate and La-Z-Boy, known for its stationary sofas, sectionals, chairs and of course world-famous recliners, together introduce the La-Z-Boy Pet collection, featuring quality crafted pet beds designed with the highest standards for lasting durability and engineered for premier style and comfort.
“This partnership exemplifies our commitment to deliver Petmate’s award-winning innovation and comfort to the bedding category, while highlighting the type of master craftsmanship and superior features you’d expect from La-Z-Boy,” says Brad Kane, executive vice president of sourcing and new product development for Petmate. “Now, pets and pet parents can Live life comfortably with pet bedding designed to fit in any room in the home.”
Petmate and La-Z-Boy are working hand in hand on the research and development of the new collection that will feature many of the high-quality materials pet parents have come to know and love from La-Z-Boy furniture. Beautiful pet bedding starts on the inside, and the La-Z-Boy Pet collection features premium details, luxurious fabrics, and construction built for lasting durability.
“More than ever, pet parents are looking for quality products designed to match their home décor and personal style,” and says Doug Collier, Chief Commercial Officer for La-Z-Boy. “Petmate has a proven record of creating quality products, based on consumer insights and advanced trend research, making La-Z-Boy’s debut into the pet industry a smart and logical partnership.”
From small-scale cuddlers and loungers, to extra-large mattresses and sofas pet parents can choose from a variety of sleep styles and color patterns to fit any home décor. Select beds are designed with ComfortCore®, zoned cushion technology, for added comfort and support for essential pet needs and sleep styles. In addition, the iClean™ technology featured on some styles helps repel dirt, grime and accidents, as pets can be hard on their beds.
Petmate will feature an initial look at the La-Z-Boy Pet bedding collection at the Global Pet Expo in Orlando, March 21-23, 2018. The La-Z-Boy Pet bedding collection will be available online and in pet specialty retailers Fall 2018.
About Petmate
Founded in 1963, and headquartered in Arlington, Texas, Petmate is passionate about providing fun, trusted quality products worldwide to enhance the lives of pets and their families. The company's vision, to be the worldwide leader of solutions and excellence in the pet industry, encapsulates its commitment to deliver award-winning, innovative ideas daily to each of its product categories including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads, travel and more. Petmate's portfolio of pet, family-favorite brands include Aspen Pet®, Brandon McMillan, Calmz®, Chuckit!®, Dogzilla®, Jackson Galaxy®, JW®, MuttNation™ Fueled by Miranda Lambert, and Precision Pet. For more information, visit petmate.com.
Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world’s most comfortable furniture for 90 years. The company manufactures a full line of comfortable products for the living room and family room, including the company’s world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world’s leading residential furniture producers, marketing furniture for every room of the home. “Live life comfortably. ®”
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