Petmate Showcases More Than 175 Products at Superzoo 2014
PETMATE® SHOWCASES MORE THAN 175 PRODUCTS AT SUPERZOO 2014
New lines include Jackson Galaxy Collection and Chuckit!® LIGHTPLAY™
(LAS VEGAS) July 21, 2014 – Petmate, the trusted authority in smart pet care solutions, introduces more than 175 products at SuperZoo 2014, held July 22-24 at the Mandalay Bay Convention Center in Las Vegas. Many of the company’s new products have been developed with a keen focus on natural animal behavior and fostering the bond between people and their pets through play.
Petmate will unveil an exclusive cat product line developed with renowned cat expert and animal advocate Jackson Galaxy, star of the Animal Planet’s “My Cat from Hell.” The Jackson Galaxy Collection by Petmate features a variety of wands, toys, scratchers, tunnels and tents to cater to the ideal cat environment, known to Galaxy fans as “Catification.” Each product speaks to natural cat behaviors – Hunt, Catch, Kill, Eat, Groom and Sleep.
“The Jackson Galaxy Collection by Petmate is changing the cat play category by incorporating real-world understanding of cats and their natural instincts,” said Petmate CEO Alice Tillett. ”The line provides the tools and building blocks for pet families to create the ideal cat play experience for a wide variety of feline personalities, and it caters to the prey-and-play cat lifestyle.”
Available to consumers beginning Fall 2014, the line features 25 new products including:
- The irregular shapes of Jackson Galaxy Collection Cat Dice™ create an unpredictable bounce to keep cats engaged and ignite raw cat play. The toy can be filled with treats to create a puzzle that offers extra motivation and reward.
- With a vibrating mechanism in its body activated by pulling the tail, the Jackson Galaxy Motor Mouse™ offers random movements to maintain a cat’s interest and includes a made-in-the-USA catnip pod in its center for added excitement.
- Cats can fish kibble or treats out of the Jackson Galaxy Collection Go Fish™ puzzle toy, featuring silicone fish tails that stimulate cats’ natural hunting instincts. Dishwasher safe, the tails remove for cleaning and easily rotate to continuously change the puzzle.
- The Jackson Galaxy Mojo Maker™, available in an Air Prey or Ground Prey option, features a telescoping wand and an interchangeable toy that allows cat families to direct interactive play. Air Prey is for cats that like to climb tall furniture and chase flying objects, while Ground Prey is for cats that prefer lurking under furniture and chasing anything that goes by.
- Designed to encourage a cat’s need to stalk and attach to its prey, the Jackson Galaxy Twisted Kicker™ includes made-in-the-USA catnip pods at each end. Available in denim with a sisal center band or in plush velvet.
- Created to offer security during play, the Jackson Galaxy Base Camp™ Hub encourages cat play in and around a carrier and features tunnel attachments on three sides.
Pet specialty retailers can get the Jackson Galaxy Shipper by Petmate for greater flexibility in merchandising products in a secondary location.
Galaxy will be in the Petmate booth on July 22 from 1:30–3:30 p.m. He will sign copies of his book “Cat Daddy: What the World’s Most Incorrigible Cat Taught Me About Life, Love and Coming Clean” for a suggested donation of $5 to benefit the Nevada SPCA.
Petmate also will introduce new LIGHTPLAY toys, an extension of its popular Chuckit! line. Offering More Ways to Play®, the innovative LIGHTPLAY line of durable, high-visibility, glow-in-the-dark toys features 3D print fabric and fast-charging Max Glow™ rubber that charges under a bright light in less than 10 minutes for up to 30 minutes of early morning or nighttime play.
“The LIGHTPLAY line caters to the ‘start early, play late’ lifestyle so many pet parents are taking on due to work and family commitments,” said Tillett. “Designed to extend fetch time to early mornings or after dark, LIGHTPLAY encourages playtime for when most people are home from work and have time to be active with their pup.”
Available to consumers beginning Fall 2014, the line offers a glowing twist on nine of Chuckit!’s most popular dog play products including:
- The new Chuckit! Glow-in-the-Dark Launcher – featuring the same no-slobber, hands-free ball pickup as the classic launchers – pairs with the durable Chuckit! Max Glow Ball for a game of nighttime fetch. The launcher is available in three sizes and the ball in four.
- Ideal for high-energy dogs, the Chuckit! Max Glow Kick Fetch® is kickable like a traditional soccer ball with a glowing grooved design to allow for easy pickup and slobber-free fun. Available in two sizes.
- The Chuckit! Max Glow Roller is a fun chase-and-grab toy that rolls effortlessly – perfect for interactive play.
About Petmate
Founded in 1963, Petmate is the nation’s leading maker of innovative products pet families prefer for home, travel and play. Arlington, Texas-based Petmate is the trusted authority in innovative, functional, high-quality pet products including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel solutions, available at pet supply retailers nationwide. Petmate also makes pet family favorite brands Chuckit!, Wetnoz, Aspen Pet, JW and more. For more information, visit www.petmate.com.
About SuperZoo
SuperZoo is the most popular trade show in North America for the pet store industry, attracting thousands of retailers, product suppliers and service providers every year. SuperZoo 2014 will be held at the Mandalay Bay Convention Center in Las Vegas, Nevada, July 22–24. Produced by the World Pet Association (WPA), the show is an important annual event that provides independent pet store owners with the knowledge and resources they need to be successful. WPA is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. For more information, visit http://www.superzoo.org.
(END)
MEDIA CONTACTS
Sarah Langhorst/Ann Hinshaw
214-379-7000