SPM Communications Wins Petmate Account


Dallas PR firm will serve as agency of record for leading pet products company

(DALLAS) Aug. 15, 2013 SPM Communications adds Petmate, a leading maker of pet essentials for home, travel and play, to its client roster of top retail, food and restaurant brands.

The Arlington, Texas-based company, founded in 1963, is a leading provider of pet bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel solutions that are available almost anywhere pet supplies are sold. The Petmate portfolio of pet family favorite brands includes Petmate, Chuckit!, Aspen Pet, Doskocil, WetNoz and JW Pet.

“For 50 years, Petmate has been creating trend-focused, innovative and functional products that bring joy to pet families,” said Larry Baab, EVP of marketing and new product development for Petmate. “SPM shares our passion for pets, and we look forward to partnering with them to let more pet families know they can turn to Petmate for top quality pet accessories for home or on the go.”

“Pets are a part of our culture at SPM with our ‘bring your dog to work days’ twice a week, so we were thrilled that Petmate asked us to help share their story,” said SPM President and founder Suzanne Miller. “Petmate also gives SPM the opportunity to work with another industry leader, which is always an honor.”

Other SPM clients include Michaels Stores, Inc., Van’s Natural Foods, Stubb’s Legendary Bar-B-Q, Chipotle Mexican Grill, Joe’s Crab Shack, Romano’s Macaroni Grill, CiCi’s Pizza, Bruegger’s Bagels and Cheddar’s Casual Cafe.

For more information on SPM Communications, go to www.spmcommunications.com, www.facebook.com/spmcommunications or Twitter @spmspm.

About SPM Communications

Founded in 1999, SPM Communications is a thriving, Dallas-based PR agency that promotes and protects brands through media relations, social media and crisis communications. With staff in Dallas, Denver and Atlanta, SPM represents iconic brands including Chipotle Mexican Grill, Michaels Stores, CiCi’s Pizza, Van’s Natural Foods, Stubb’s Legendary Bar-B-Q and Bruegger’s Bagels. In 2008, Founder and President Suzanne Parsonage Miller received the “Make Mine a Million” award from Count Me In, which recognizes top women in business who demonstrate great potential to impact their communities. The company has also garnered national media coverage for its “No Jerks” policy of mutual respect and trust among clients, team members and company leaders.


Kristen Kauffman