The last full week of September marks National Dog Week: a tradition going strong since 1928. Founded by Captain William Lewis Judy, this celebration was created to promote responsible dog ownership, reduce the number of stray dogs, and honor the incredible role dogs play in our lives.

This special week reminds us to celebrate our dogs: the loyal companions and goofy sidekicks who make our homes complete. It's all about strengthening the bonds we share with them. Whether you're looking to try new activities, support adoption efforts, or spend extra quality time together, here are seven meaningful ways to make the most out of National Dog Week.

1. Explore Together

Dogs live for new sights and sniffs. Shake up your usual routine by discovering a new trail, visiting a park, or taking a road trip to a nearby hiking spot.

Keep every outing safe and comfortable with gear built for adventure. The Petmate Padded Reflective Adjustable Dog Collar gives pets a secure fit with added visibility, while the Aspen Pet Glow In The Dark Leash helps light your way during sunrise and sunset strolls. Outfitting your furry friend with the right accessories makes every outdoor excursion worry-free and lets your pup focus on what they love most—exploring.

2. Keep Games Fresh

Playtime is often a pup's favorite part of the day, and for good reason! Interactive play keeps dogs active, burns off energy, and deepens your connection.

Whatever your dog's play style, Petmate has toys that turn ordinary play into unforgettable memories. Fetch fanatics will go wild for the Chuckit! Ultra Ball, designed for high bounce and long-lasting durability. Rotate between tug toys, chew toys, and fetch favorites throughout the week to keep your dog on their paws.

Celebrating dogs doesn't have to be complicated. The simplest activities, like a game of fetch, can bring the biggest joy.

3. Pamper Your Dog

Turn grooming into bonding time with belly rubs and plenty of praise. Regular brushing keeps coats sleek, reduces shedding, and helps spread natural oils for healthier skin. The Aspen Pet Furbuster Dog Pin/Bristle Brush makes it easy to remove loose fur and prevent mats while keeping pets happy.

Top it off with an at-home spa day. Massage paw balm into tired paws, trim nails, and offer calming treats to make your dog feel extra loved.

4. Give Back to Dogs in Need

At the heart of National Dog Week is pet adoption awareness. While we celebrate the dogs in our homes, it's also a time to think of the ones still waiting for theirs. You can:

• Donate supplies to your local shelter.
• Foster a dog and give them a loving temporary home.
• Volunteer your time to walk, feed, or simply comfort dogs in need.
• Adopt and welcome a new furry family member.

Small acts make a big difference. Give the gift of a Petmate Travel Kennel to help dogs travel safely and comfortably to adoption events. Every effort brings us closer to helping every dog know the love of a happy home.

5. Treat Your Dog to Healthy Snacks

What's a celebration without treats? Bake up a batch of dog-friendly biscuits or stock up on wholesome, vet-approved snacks. Sharing healthy treats is a great way to show love while supporting your dog's overall wellness.

Turn snack time into puzzle play by stuffing treats into a JW Hol-ee Roller. It's a great way to keep your fur baby entertained as they work to get every last bite. It's an enrichment exercise and reward all in one.

6. Capture the Memories

Special moments deserve to be remembered. Snap photos of silly fetch faces or post-walk cuddle selfies. Don't forget the treats to keep tails wagging (and dogs looking at the camera) during photo sessions.

Sharing your favorite photos online also spreads the joy of celebrating dogs with friends and fellow pet parents.

7. End the Week with Snuggles

After days full of play, walks, and new adventures, wrap things up with some well-deserved downtime. A supportive PetFusion Calming Cuddler Dog Bed gives your pet a cozy spot to recharge for the fun ahead.

Cuddling is the sweetest reminder of everything dogs give us—loyalty, joy, and unconditional love.

Celebrate Dogs Every Day

National Dog Week may only be seven days long, but the love we share with dogs lasts for a lifetime.

You can turn everyday routines into memorable dog bonding experiences. Whether it's through fun dog activities, pampering sessions, or spreading pet adoption awareness, there are endless ways to celebrate the furry friends who make life brighter.

At Petmate, we're proud to support pet parents with products for play, comfort, and care. Explore our full collection to find everything you need to celebrate your dog, not just this week, but all year long.