Calmz Anxiety Relief System From Petmate Now Available

CALMZ® ANXIETY RELIEF SYSTEM FROM PETMATE® NOW AVAILABLE

Revolutionary new non-invasive, drug-free treatment for dogs

(Arlington, TX) June 6, 2017 – Petmate®, the worldwide leader of solutions and excellence in the pet industry providing trusted, quality products to enhance the lives of pets and their families, is launching a revolutionary new anxiety relief system for dogs. The CALMZ® Anxiety Relief System is now available at pet specialty and online retailers nationwide, just in time for the summer season of fireworks, thunderstorms and travel. For more information visit calmz.com

More than 80 million dogs owned by American families suffer from anxiety at some point in their lives, particularly as a result of thunderstorms, fireworks, encounters with strangers, travel and loud noises. About 24 million of them chronically suffer from these debilitating issues. Now Petmate introduces a new way to help relieve that anxiety.

The new CALMZ Anxiety Relief System for dogs combines high-tech innovation with acupressure in a new non-invasive, drug-free treatment that soothes common anxiety. This innovative system comes complete with an adjustable, wearable Comfort Fit Vest and a therapeutic device that emits proprietary low frequency tones, classical music and delivers a mild vibration. It fits snuggly over specific acupressure points on a dog’s spine. When the device is activated, the clinically proven NeuroSync Technology® takes over. Dogs will hear and feel a therapeutic blend of classical music, tones and vibration to ease anxiety.

The system has been tested by renowned Board Certified veterinary behaviorist Dr. Gary Landsberg, BSc, DVM, DACVB, DECAWBM at the North Toronto Veterinary Behavior Specialty Clinic. “The results provide evidence of effectiveness in reducing anxiety induced by the presence of noise,” he says.

It has also been distributed throughout the veterinarian community and 91 percent of veterinarians and veterinary behaviorists who tested the system would recommend CALMZ.

“CALMZ is a major step forward in the treatment of anxiety,” says Dr. Jeff Werber, celebrity veterinarian and host of Pet Care TV. “I’m thrilled there is finally a drug-free solution to some of the most common behavioral problems, anxiety, fear and stress, affecting our dogs.”

He notes that during stress events, dogs experience a decreased blood flow in the frontal cortex – the processing area of the brain. Stimulating blood flow improves neural firing and communication with the spine and the brain, thus relieving anxiety.

• The CALMZ Anxiety Relief System employs vestibular (audible) and peripheral sensory (tactile) stimulations to achieve test-proven anxiety relief in dogs.
• Vestibular stimulation is the result of a low-frequency tone that is blended with a modified version of the classical piece, Beethoven's Für Elise.
• Vibrations massage key acupressure points along the spine on the thoracic vertebrae (above shoulders) and cervical vertebrae (neck area).
• No prescriptions, no drugs, no edibles, no refills, no veterinarian visits required.

Our goal at Petmate is to provide pet families with all the tools they need to help build their special bonds with their pets,” says Chris Wilson, Petmate’s executive vice president of marketing and product development. “After years of research and development, we are especially excited to deliver a product that provides an innovative solution to the anxiety issues that dogs and their owners have always struggled with – one that is so vitally intrinsic to the health and happiness of America’s beloved dog families.”

The CALMZ Anxiety Relief system retails for approximately $129 and comes in XS-XL to fit dogs of all sizes. Requires 3 AAA batteries (not included). For more information visit calmz.com.

About Petmate:

Founded in 1963, and headquartered in Arlington, Texas, Petmate is passionate about providing fun, trusted quality products worldwide to enhance the lives of pets and their families. The company's vision, to be the worldwide leader of solutions and excellence in the pet industry, encapsulates its commitment to deliver award-winning, innovative ideas daily to each of its product categories including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel. Petmate's portfolio of pet, family-favorite brands include Aspen Pet®, CALMZ®, Chuckit!®, Dogzilla®, Jackson Galaxy®, JW®, MuttNation™ Fueled by Miranda Lambert and WWE®. For more information, visit petmate.com.