Petmate & MuttNation Fueled by Miranda Lambert Team Up to Save A Mutt This Holiday Season
PETMATE® AND MUTTNATION™ FUELED BY MIRANDA LAMBERT™ TEAM UP TO ‘SAVE A MUTT’ THIS HOLIDAY SEASON
Because of you, MuttNation can help shelter pets find a place to call home.
Arlington, TX and Nashville, TN (December 12, 2017) – In this season of giving, MuttNation underscores its commitment to animal rescue in a consolidated effort to engage with pet lovers at all levels. MuttNation Foundation was founded in 2009 to improve the lives of shelter pets. Miranda and her mom Bev Lambert were not looking to start another business - they were hoping to build a network of like-minded dog lovers who were passionate about making a difference in an animal’s life and placing homeless dogs in forever homes.
“All my life I have felt such a strong connection with dogs and never lost that passion for wanting to find homes for them. I couldn’t be more thrilled about all the hard work and accomplishments of MuttNation this year and cannot wait to see the difference we can make throughout this holiday season” says Miranda Lambert.
In addition to rescue and adoption programs, pet lovers can shop MuttNation to help save a mutt. The MuttNation collection from Petmate®, the worldwide provider of fun, trusted, quality products to enhance the lives of pets and their families, offers pet lovers a wonderful opportunity to give back to the rescue community while giving love to their own special four-legged family members. All of Miranda’s proceeds from the MuttNation pet collection go directly to MuttNation Foundation.
New products for 2017 now available on Petmate.com and Amazon.com include the cutest collection of Mini Rescue Mutts plush toys based on real-life rescue stories, ‘Free Love’ collars inspired by dogs’ unconditional love, and stylish beds, collars, and toys featuring a guitar strap accent inspired by Miranda’s vintage guitar gear.
“We proudly share Miranda’s commitment to rescue and adoption efforts,” says Chris Wilson, Petmate’s executive vice president of marketing and new product development. “That commitment has been at the root of our company’s culture since our inception more than 50 years ago. Our partnership with MuttNation and the development of this wonderful collection of products designed with dogs’ well-being in mind, helps us all support the important work of MuttNation.”
MuttNation Mini Rescue Mutts
Introducing our newest addition to the Rescue Mutt plush toys collection - the Mini-Mutts, created to raise awareness and support Miranda’s mission to help shelter animals find their forever homes. Each plush toy has their own unique and real rescue story. The collection features Miranda’s Chihuahua Cher a.k.a. her “good luck charm”, Motley, and Tucker.
MuttNation Sweepstakes Winner Rescue Mutt - Oliver
Oliver is the latest full-size addition to the Rescue Mutt plush toy collection. Oliver is a Newfoundland mix and the winner of the national #MuttSpotlight sweepstakes held in November 2016. “Don’t forget… love a shelter pet”.
MuttNation “Free Love” Collar
Every dog lover knows that a dog comes with the most precious gift of “FREE LOVE” - everyday, anytime and in every way. Designed in a retro distressed blue and red cotton, with a soft cotton backing for extra comfort. Available in three sizes S-M-L.
MuttNation Guitar Strap Gusset Bed
The Guitar Strap Gusseted Pillow bed features a luxurious long-pile plush sleep surface and extra filling – four pounds of recycled polyfill – providing superior sleep and support for your pet. This super-sized bed (40”x29”) is designed in blue tones and accented with Miranda’s vintage guitar strap print.
MuttNation Guitar Strap Collar and Harness
Also, inspired by Miranda’s vintage guitar strap, the adjustable guitar strap collar is perfect for any dog looking for some extra swagger. Available in three sizes S-M-L and constructed with extra soft neoprene backing for comfort. The design is also translated into a harness for extra support and safety, available in XS-S-M-L sizes.
About MuttNation:
MuttNation was founded in 2009 to improve the lives of shelter pets. Miranda and her mom Bev Lambert were not looking to start another business. They were hoping to build a network of like-minded dog lovers who were passionate about making a difference in an animal’s life and placing homeless dogs in a forever home- people who understood that a dog can change a person's life and make it so much better.
Every partnership entered since that time was for the sole benefit of enabling MuttNation to raise awareness on the millions of shelter animals available and be able to help as many as possible.
Buying something for yourself or a loved one feels great, but buying something for your dog and giving back to those pups in need feels even better.
You can be assured that your giving is going directly to helping homeless dogs find new homes. For more information, visit muttnation.com.
About Petmate
Founded in 1963, and headquartered in Arlington, Texas, Petmate is passionate about providing fun, trusted quality products worldwide to enhance the lives of pets and their families. The company's vision, to be the worldwide leader of solutions and excellence in the pet industry, encapsulates its commitment to deliver award-winning, innovative ideas daily to each of its product categories including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads, and travel. Petmate's portfolio of pet, family-favorite brands include Aspen Pet®, Calmz®, Chuckit!®, Dogzilla®, Jackson Galaxy®, JW®, MuttNation™ Fueled by Miranda Lambert and WWE®. For more information, visit petmate.com.
MEDIA CONTACTS:
PETMATE
Maria Habermann/ mhabermann@southardfreeman.com
Ellie Bagli/ ebagli@southardfreeman.com
Southard Freeman Communications
973-470-0400
MUTTNATION- Miranda Lambert
Marcel Pariseau/ marcel@truepublicrelations.com
Sarah Fuller/ sarah@truepublicrelations.com
True Public Relations
323-957-0730