Petmate Teams Up with Miranda Lambert to Introduce MuttNation
Petmate® Teams Up with Miranda Lambert to Introduce MuttNation®
Every purchase helps fund rescue and adoption programs of MuttNation Foundation
(Orlando, FL) March 16, 2016 – Petmate, the worldwide provider of fun, trusted, quality products to enhance the lives of pets and their families, and country music superstar Miranda Lambert are teaming up to launch the new MuttNation Fueled by Miranda Lambert brand at Global Pet Expo 2016 in Orlando, Florida. Every purchase will help fund rescue and adoption programs of MuttNation Foundation, the organization established by Miranda and her mother Beverly Lambert in 2009.
Miranda’s love for animals has always been a big part of her life. Growing up in a home with an open door policy for people and animals alike, she has adopted that mindset for her own life. Volunteering at the Humane Society of East Texas in her teens has led her to adopting Delilah and ultimately started “Cause for the Paws”, a yearly fundraiser now in its 8th year.
“The creation of The MuttNation is a dream come true. It’s an extension of me and my mom’s love for all dogs and our goal of helping every dog find a happy, loving home,” says Miranda. “We are beyond thrilled to have Petmate as a committed and trustworthy partner that shares that same vision. There are millions of beautiful dogs looking for homes and it is our hope that in addition to raising money, we will raise awareness to the joy of adopting a shelter pet.
The comprehensive collection of bedding, collars, leashes, toys, apparel, feeding and watering products reflect Miranda’s lifestyle. The product unites a country chic feel with a rock & roll flair. The vintage prints and antique hardware are inspirations of Miranda Lambert’s signature look.
One of the Highlights is the Rescue Mutts collection of six plush puppies – each toy puppy was created from a real-life rescue dog with its own story. Each tale is a touching depiction of the dog’s adoption and their new family. This particular toy is very close to Miranda’s heart as her own dog Delilah was her very first rescue and is featured in the Rescue Mutt Collection.
Petmate has always supported rescue and adoption efforts. “This partnership represents a major commitment to help put a stop to the epidemic of homeless pets sweeping our nation,” says Chris Wilson, the company’s executive vice president for product development. “We are so excited to create a collection that provides ongoing support for MuttNation Foundation. The MuttNation product line truly reflects Miranda’s lifestyle and her passion for pets.”
Toys
In addition to the Rescue Mutts, the toy collection features hand-crafted, mixed material toys with a Boho style designed for truly engaging fetch, tug and chew play. Miranda fans will love the suede feel plush tambourines for chew play, guitars and animal favorites including a unicorn, flamingo, rooster and armadillo for tugging. Perfect for fetch, toss and tug, chewing and teething, the molded rubber guitar can hold small treats stashed inside for hours of entertainment.
Bedding
The bedding collection has a down home feel providing a relaxed yet stylish look for the home. The superstar of the line is a tooled leather styled lounger with Petmate’s signature Dig & Burrow feature that taps into dogs’ love for nesting. The line rounds out with loungers, pillow beds, and irresistibly soft cuddlers in pink plaids, brown cow prints, denim, and a custom bandana print.
Collars and Leashes
The collars and leashes collection features a blend of “Country” and “Rock & Roll.” Collars are custom fit, with mixed material feels like denim and leather, tassels and bows with antique brass and nickel hardware. The standout Bandana Neckerchief collars embrace the Americana spirit of country life.
Watering and Feeding
This collection features vintage-inspired finishes including mats with tooled leather, red bandana, rustic burlap and chalkboard photo-real prints. The square melamine bowls bring a nostalgic tone to the line while the rustic crock bowls tap into country chic.
About Petmate
Founded in 1963, and headquartered in Arlington, Texas, Petmate is passionate about providing fun, trusted quality products worldwide to enhance the lives of pets and their families. The company’s vision, to be the worldwide leader of solutions and excellence in the pet industry, encapsulates its commitment to deliver award-winning, innovative ideas daily to each of its product categories including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel. Petmate’s portfolio of pet, family-favorite brands include Aspen Pet, Chuckit!, Dogzilla, Jackson Galaxy and JW. For more information, visit petmate.com.
About MuttNation Foundation
Founded in December 2009 MuttNation Foundation is a donation-supported organization working to end pet suffering and homelessness.
Formed by Bev Lambert and Miranda Lambert, the charity volunteers and partners with shelters and animal assistance organizations to provide spay and neuter programs, medical treatments, adoptions, preventions, transportation, and education. As a family operated 501(c) 3 organization, their goal is to ensure that every single dollar donated assists animals in need.
The Foundation’s mission is to raise funds through donations from the officers and directors of the Foundation and the general public, through direct donations, occasional benefit concerts, and other fundraising mechanisms in order to support other 501(c)(3) organizations and governmental institutions or entities whose purpose is to build animal shelters for better care; increase pet adoption and encourage responsible pet guardianship; rehabilitate sick or unsocialized animals; fund spay/neuter programs; reduce/eliminate euthanasia of healthy animals; and train shelter dogs for purposes of therapy programs.
About Global Pet Expo
Global Pet Expo, presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), is the pet industry's largest annual trade show featuring the newest, most innovative pet products on the market today. The 2015 Show featured 1,051 exhibitors, 3,113 booths and more than 3,000 new product launches. 6,061 of the most qualified pet product buyers in the industry attended the Show, including an impressive number of international retailers. In 2016, Global Pet Expo will take place March 16-18 in Orlando, Florida. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. This show is not open to the general public.
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MEDIA CONTACTS
Maria Habermann
201.843.5600
Ellie Bagli
973.470.0400